Swimwear Exports: Trends in European and American Swimwear Markets in 2019

According to Statista (data analysis company) data, the United States is driving the development of the global swimwear market, which has generated $47 million in revenue as of 2019. The UK sports and swimwear revenue totaled $2.1 million, and this figure is expected to grow at an annual rate of 2.4% from 2019 to 2023, as well-known retailers such as John Lewis have announced the expansion of their swimwear product lines. In 2019, the UK sports and swimwear segment is expected to generate $2.092 billion in revenue. The global sports and swimwear market size will reach USD 47.303 billion, with most of the revenue coming from the United States.

Estimates suggest that mass-market retailers may attribute this growth to the surge in swimwear collections from fast-fashion brands. The number of swimwear products at mass-market retailers in the US and UK has increased by 10% and 8% respectively over the past year. Competition in the swimwear market is also heating up with new entrants, such as Quiz (a British clothing company) launching its first swimwear collection at the end of March.

Wondering how to optimize your swimwear line? The following will be supported by data to interpret the most IN swimwear trends in 2019 and the emerging swimwear market that needs to be developed. But first let's talk, British and American consumers prefer bikinis or one-piece swimsuits?